Metadata: Brand love: development and validation of a practical scale
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Brand love: development and validation of a practical scale
- Journal:
- Marketing Letters
- Year of publication:
- 2017
- Volume:
- 28
- Issue:
- 1
- Pages:
- 1–14
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
