Metadata: The name effect in customization service: the role of psychological ownership and self-threat
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The name effect in customization service: the role of psychological ownership and self-threat
- Journal:
- Journal of Service Theory and Practice
- Volume:
- 31
- Pages:
- 493–511
- Language:
- English
- Subject:
- customization
- name
- psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
