Metadata: Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
- Journal:
- Journal of Advertising
- Year of publication:
- 2002
- Volume:
- 31
- Issue:
- 3
- Pages:
- 29–42
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
