Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
Zeitschriftenartikel
- Dokumentenart:
- Zeitschriftenartikel
- Sammlung:
- POP - Possession, Ownership, Property
- Titel:
- Measures of perceived interactivity: an exploration of the role of direction of communication, user control, and time in shaping perceptions of interactivity
- Zeitschrift:
- Journal of Advertising
- Erscheinungsjahr:
- 2002
- Jahrgang/Band:
- 31
- Heft:
- 3
- Seiten:
- 29–42
- Sprache:
- Englisch
- Schlagwort:
- design environment experience human-computer interaction information retrieval interface mass-media paradigm system website
- Thema:
- K - Konsumentenforschung und Marketing
- Zugriff:
- Eingeschränkter Zugriff auf Dokumente [POP]
