Metadata: Nothing matters more to people than people: brand meaning and social relationships
Chapter
- Document type:
- Chapter
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Nothing matters more to people than people: brand meaning and social relationships
- Booktitle:
- Brand meaning management
- Year of publication:
- 2015
- Pages:
- 121–149
- Subject:
- brand love
- brand meaning
- consumer-brand relationship
- evoloutinary theory
- materialism
- social motivation
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
