Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Aligning employees’ attitudes and behavior with hospitality brands: The role of employee brand internalization
- Journal:
- Journal of Hospitality and Tourism Management
- Year of publication:
- 2019
- Volume:
- 40
- Pages:
- 67–76
- Language:
- English
- Subject:
- behavior employee attitudes employee brand internalization hospitality brand internal brand management relationship orientation
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
