Self-endorsing versus other-endorsing in virtual environments
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Self-endorsing versus other-endorsing in virtual environments
- Journal:
- Journal of Advertising
- Year of publication:
- 2011
- Volume:
- 40
- Issue:
- 2
- Pages:
- 93–106
- Language:
- English
- Subject:
- advertising brand psychological ownership consumer attitudes consumer behavior interactive marketing internet advertising marketing research marketing strategy ownership purchase order shared virtual environment virtual reality
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
