Social marketing: its definition and domain
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Social marketing: its definition and domain
- Journal:
- Journal of Public Policy & Marketing
- Year of publication:
- 1994
- Volume:
- 13
- Issue:
- 1
- Pages:
- 108–114
- Language:
- English
- Subject:
- consumer behavior
- Topic:
- J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
