Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Object valuation and non-ownership possession: how renting and borrowing impact willingness-to-pay
- Journal:
- Journal of the Academy of Marketing Science
- Year of publication:
- 2018
- Volume:
- 47
- Issue:
- 1
- Pages:
- 97–117
- Language:
- English
- Subject:
- borrowing control endowment effect experiment knowledge object valuation possession psychological ownership renting self investment willingness to pay
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
