Observing product touch: the vicarious haptic effect in digital marketing and virtual reality
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Observing product touch: the vicarious haptic effect in digital marketing and virtual reality
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2021
- Language:
- English
- Subject:
- body ownership e-commerce haptics heart rate online retail physiological response psychological ownership touch vicarious experience virtual reality
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
