Metadata: You are what they eat: the influence of reference groups on consumers’ connections to brands
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- You are what they eat: the influence of reference groups on consumers’ connections to brands
- Journal:
- Journal of Consumer Psychology
- Volume:
- 13
- Issue:
- 3
- Pages:
- 339–348
- Language:
- English
- Subject:
- decision making
- esteem
- possession
- self enhancement
- thing
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
