Metadata: Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Perceived brand authenticity and social exclusion as drivers of psychological brand ownership
- Journal:
- Journal of Retailing and Consumer Services
- Volume:
- 61
- Pages:
- 102579
- Language:
- English
- Subject:
- perceived brand authenticity
- positive word of mouth
- psychological brand ownership
- purchase intention
- social exclusion
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
