Non-conscious influences on consumer choice

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
Non-conscious influences on consumer choice
Author:
Fitzsimons, Gavan J. Hutchinson, J. Wesley Williams, Patti Alba, Joseph W. Chartrand, Tanya L. Huber, Joel Kardes, Frank R. Menon, Geeta Raghubir, Priya Russo, J. Edward Shiv, Baba Tavassoli, Nader T.
Journal:
Marketing Letters
Year of publication:
2002
Volume:
13
Issue:
3
Pages:
269–279
Language:
English
Subject:
awareness cba conscious decision making goal mental ownership mo response latency
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
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