Metadata: Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Self–object relationships in consumers’ spontaneous metaphors of anthropomorphism, zoomorphism, and dehumanization
- Journal:
- Journal of Business Research
- Volume:
- 109
- Pages:
- 15–25
- Language:
- English
- Subject:
- ambivalence
- anthropomorphism
- dehumanization
- metaphor
- ownership
- self-identity
- zoomorphism
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
