Metadata: Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Understanding the participation of passive members in online brand communities through the lens of psychological ownership theory
- Journal:
- Electronic Commerce Research and Applications
- Year of publication:
- 2019
- Volume:
- 36
- Pages:
- 100859
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
