Exploring uncharted waters: use of psychological ownership theory in marketing
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Exploring uncharted waters: use of psychological ownership theory in marketing
- Journal:
- Journal of Marketing Theory and Practice
- Year of publication:
- 2015
- Volume:
- 23
- Issue:
- 2
- Pages:
- 140–147
- Language:
- English
- Subject:
- context motivation possession
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
