Metadata: Psychological ownership, touch, and willingness to pay for an extended warranty
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Psychological ownership, touch, and willingness to pay for an extended warranty
- Journal:
- Journal of Marketing Theory and Practice
- Volume:
- 23
- Issue:
- 2
- Pages:
- 224–234
- Language:
- English
- Subject:
- consumer choice
- consumption
- decision making
- judgment
- object
- perceived risk
- perception
- self
- service contract
- valuation
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
