Pizzas: π or square? Psychophysical biases in area comparisons
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Pizzas: π or square? Psychophysical biases in area comparisons
- Journal:
- Marketing Science
- Year of publication:
- 2001
- Volume:
- 20
- Issue:
- 4
- Pages:
- 405–425
- Language:
- English
- Subject:
- cognition consumer behavior experiment information information processing judgment judgment bias need package design size
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
