Changing their tune: how consumers’ adoption of online streaming affects music consumption and discovery
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Changing their tune: how consumers’ adoption of online streaming affects music consumption and discovery
- Journal:
- Marketing Science
- Year of publication:
- 2018
- Volume:
- 37
- Issue:
- 1
- Pages:
- 5–21
- Language:
- English
- Subject:
- digital distribution entertainment industry music consumption online streaming variety
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
