Metadata: The ties that bind: measuring the strength of consumers’ emotional attachments to brands
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The ties that bind: measuring the strength of consumers’ emotional attachments to brands
- Journal:
- Journal of Consumer Psychology
- Year of publication:
- 2005
- Volume:
- 15
- Issue:
- 1
- Pages:
- 77–91
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
