Metadata: Customer brand engagement behavior in online brand communities
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Customer brand engagement behavior in online brand communities
- Journal:
- Journal of Services Marketing
- Year of publication:
- 2018
- Volume:
- 32
- Issue:
- 3
- Pages:
- 286–299
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]