Metadata: The double-edged sword of signaling effectiveness: when salient cues curb postpurchase consumption
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The double-edged sword of signaling effectiveness: when salient cues curb postpurchase consumption
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2012
- Volume:
- 49
- Issue:
- 1
- Pages:
- 26–38
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
