Metadata: When we don’t own the things we use, will we still love them? New patterns of consumption will change brands’ customer relationships
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- When we don’t own the things we use, will we still love them? New patterns of consumption will change brands’ customer relationships
- Journal:
- MIT Sloan Management Review
- Volume:
- 63
- Issue:
- 2
- Language:
- English
- Subject:
- brand
- owner
- psychological ownership
- user
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
