Metadata: Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Unraveling the personalization paradox: the effect of information collection and trust-building strategies on online advertisement effectiveness
- Journal:
- Journal of Retailing
- Volume:
- 91
- Issue:
- 1
- Pages:
- 34–49
- Language:
- English
- Subject:
- information collection
- personalization paradox
- psychological ownership
- trust-building strategy
- vulnerability
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]