To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2010
- Volume:
- 36
- Issue:
- 5
- Pages:
- 806–819
- Language:
- English
- Subject:
- consumer attitudes consumer behavior consumer preference consumer research customization design design research human behaviour marketing marketing and psychology product design product management research product usage research
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
