Metadata: To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- To each his own? How comparisons with others influence consumers’ evaluations of their self-designed products
- Journal:
- Journal of Consumer Research
- Volume:
- 36
- Issue:
- 5
- Pages:
- 806–819
- Language:
- English
- Subject:
- consumer attitudes
- consumer behavior
- consumer preference
- consumer research
- customization
- design
- design research
- human behaviour
- marketing
- marketing and psychology
- product design
- product management research
- product usage
- research
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
