How personal pronouns influence brand name preference
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- How personal pronouns influence brand name preference
- Journal:
- Journal of Brand Management
- Year of publication:
- 2013
- Volume:
- 20
- Issue:
- 7
- Pages:
- 558–570
- Language:
- English
- Subject:
- linguistic ownership psychological ownership
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
