When do (and don’t) normative appeals influence sustainable consumer behaviors?
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- When do (and don’t) normative appeals influence sustainable consumer behaviors?
- Journal:
- Journal of Marketing
- Year of publication:
- 2013
- Volume:
- 77
- Issue:
- 2
- Pages:
- 78–95
- Language:
- English
- Subject:
- collective self descriptive norm individual self injunctive norm normative appeal sustainability
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
