Metadata: Internal branding: a determining element of organizational citizenship behaviour
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Internal branding: a determining element of organizational citizenship behaviour
- Journal:
- Journal of Contemporary Management Research
- Volume:
- 7
- Issue:
- 1
- Language:
- English
- Subject:
- brand strategy
- employee satisfaction
- internal branding
- organizational citizenship behavior
- Topic:
- J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]