Internal branding: a determining element of organizational citizenship behaviour
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Internal branding: a determining element of organizational citizenship behaviour
- Journal:
- Journal of Contemporary Management Research
- Year of publication:
- 2013
- Volume:
- 7
- Issue:
- 1
- Language:
- English
- Subject:
- brand strategy employee satisfaction internal branding organizational citizenship behavior
- Topic:
- J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
