Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands
- Journal:
- Journal of the Academy of Marketing Science
- Year of publication:
- 2015
- Volume:
- 43
- Issue:
- 5
- Pages:
- 574–588
- Language:
- English
- Subject:
- accessibility brand management branding consumer psychology consumption externalities (economics) ownership effect prestige product management spillover effect
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
