Egocentric categorization and product judgment: seeing your traits in what you own (and their opposite in what you don’t)
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Egocentric categorization and product judgment: seeing your traits in what you own (and their opposite in what you don’t)
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2013
- Volume:
- 40
- Issue:
- 1
- Pages:
- 185–201
- Language:
- English
- Subject:
- judgment ownership product self
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
