Metadata: When imitation doesn’t flatter: the role of consumer distinctiveness in responses to mimicry
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- When imitation doesn’t flatter: the role of consumer distinctiveness in responses to mimicry
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2011
- Volume:
- 38
- Issue:
- 4
- Pages:
- 667–680
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
