From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
From happy consumption to possessive bonds: When positive affect increases psychological ownership for brands
Author:
Thürridl, Carina Kamleitner, Bernadette Ruzeviciute, Ruta Süssenbach, Sophie Dickert, Stephan
Journal:
Journal of Business Research
Year of publication:
2020
Volume:
107
Pages:
89–103
Language:
English
Subject:
affect attribution brand positioning consumption positive affect psychological ownership
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
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