An experimental study of cognitive dissonance, product involvment, expectations, performance and consumer judgement of product performance
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- An experimental study of cognitive dissonance, product involvment, expectations, performance and consumer judgement of product performance
- Journal:
- Journal of Advertising
- Year of publication:
- 1982
- Volume:
- 11
- Issue:
- 3
- Pages:
- 32–44
- Language:
- English
- Subject:
- mental ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
