Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Effect of network embeddedness on brand-related behavior intentions: Mediating effects of psychological ownership
- Journal:
- Social Behavior and Personality: an international journal
- Year of publication:
- 2014
- Volume:
- 42
- Issue:
- 5
- Pages:
- 721–730
- Language:
- English
- Subject:
- brand-related behavior intentions community psychological ownership
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
