Doing it the hard way: how low control drives preferences for high-effort products and services
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Doing it the hard way: how low control drives preferences for high-effort products and services
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2014
- Volume:
- 41
- Issue:
- 3
- Pages:
- 730–745
- Language:
- English
- Subject:
- brand choice consumption cost determinant goal-gradient hypothesis learned helplessness pain perception self efficacy
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
