Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Predicting consumers’ cheating behavior. The role of mental representation of goods and psychological ownership
- Journal:
- Psychology & Marketing
- Year of publication:
- 2019
- Volume:
- 36
- Issue:
- 11
- Pages:
- 1039–1045
- Language:
- English
- Subject:
- consumer cheating behavior hedonic good psychological ownership utilitarian good
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
