Product touch and consumers’ online and offline buying: the role of mental representation
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Product touch and consumers’ online and offline buying: the role of mental representation
- Journal:
- Journal of Retailing
- Year of publication:
- 2017
- Volume:
- 93
- Issue:
- 3
- Pages:
- 369–381
- Language:
- English
- Subject:
- mental representation offline retailing online product touch purchase decision
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
