Metadata: Reinventing marketing to manage the environmental imperative
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Reinventing marketing to manage the environmental imperative
- Journal:
- Journal of Marketing
- Volume:
- 75
- Issue:
- 4
- Pages:
- 132–135
- Language:
- English
- Subject:
- consumer lifestyle
- demarketing
- environment
- externality costs
- financial meltdown
- social marketing
- sustainability
- Topic:
- J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
