A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
- Journal:
- European Journal of Marketing
- Year of publication:
- 2012
- Volume:
- 46
- Issue:
- 5
- Pages:
- 626–662
- Language:
- English
- Subject:
- brand brand management brand psychological ownership branding commitment customer satisfaction exchange firm performance human-resource practice leadership management model perceived organizational support perspective possession
- Topic:
- C - Psychology J - Management, leadership, organization
- Access:
- Access to documents restricted [POP]
