The moderating effect of relationship norm salience on consumers’ loss aversion
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The moderating effect of relationship norm salience on consumers’ loss aversion
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2006
- Volume:
- 33
- Issue:
- 3
- Pages:
- 413–419
- Language:
- English
- Subject:
- cba
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
