Metadata: The IKEA effect: when labor leads to love

Article

Document type:
Article
Collection:
POP - Possession, Ownership, Property
Title:
The IKEA effect: when labor leads to love
Author:
Norton, Michael I.
Mochon, Daniel
Ariely, Dan
Journal:
Journal of Consumer Psychology
Volume:
22
Issue:
3
Pages:
453–460
Language:
English
Subject:
co-creation
competence
consumer
creation
customization
dissonance
effort
extended self
initiation
labor
liking
ownership
severity
utility
Topic:
K - Consumer research and marketing
Access:
Access to documents restricted [POP]
DOI:
https://doi.org/10.1016/j.jcps.2011.08.002
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