Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers
- Journal:
- Journal of Marketing
- Year of publication:
- 2010
- Volume:
- 74
- Issue:
- 6
- Pages:
- 1–17
- Language:
- English
- Subject:
- attitude behavior brand attachment brand management connection construct consumer consumer behavior implicit attitudes marketing strategy self esteem working model
- Topic:
- J - Management, leadership, organization K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
