Toward a positive theory of consumer choice
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Toward a positive theory of consumer choice
- Journal:
- Journal of Economic Behavior & Organization
- Year of publication:
- 1980
- Volume:
- 1
- Issue:
- 1
- Pages:
- 39–60
- Language:
- English
- Subject:
- consumer behavior opportunity cost regret self control sunk cost
- Topic:
- C - Psychology H - Political economy
- Access:
- Access to documents restricted [POP]
