Metadata: The effect of need for uniqueness on word of mouth
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The effect of need for uniqueness on word of mouth
- Journal:
- Journal of Marketing Research
- Year of publication:
- 2010
- Volume:
- 47
- Issue:
- 3
- Pages:
- 553–563
- Language:
- English
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
