Why customers value self‐designed products: the importance of process effort and enjoyment
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Why customers value self‐designed products: the importance of process effort and enjoyment
- Journal:
- Journal of Product Innovation Management
- Year of publication:
- 2010
- Volume:
- 27
- Issue:
- 7
- Pages:
- 1020–1031
- Language:
- English
- Subject:
- auction choice construction innovation mass customization motivation satisfaction software toolkit willingness to pay
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
