Metadata: The influence of initial possession level on consumers’ adoption of a collection goal: a tipping point effect
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The influence of initial possession level on consumers’ adoption of a collection goal: a tipping point effect
- Journal:
- Journal of Marketing
- Year of publication:
- 2014
- Volume:
- 78
- Issue:
- 6
- Pages:
- 143–156
- Language:
- English
- Subject:
- collection
- decision making
- justification
- marketing tactics
- possession
- tipping point
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
