The effect of package shape on consumers’ judgments of product volume: attention as a mental contaminant
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- The effect of package shape on consumers’ judgments of product volume: attention as a mental contaminant
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2004
- Volume:
- 31
- Issue:
- 2
- Pages:
- 390–401
- Language:
- English
- Subject:
- choice information recognition search stimulus time
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
