Super size me: product size as a signal of status
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Super size me: product size as a signal of status
- Journal:
- Journal of Consumer Research
- Year of publication:
- 2012
- Volume:
- 38
- Issue:
- 6
- Pages:
- 1047–1062
- Language:
- English
- Subject:
- behavior compensatory consumption conspicuous consumption consumer obesity package size perceptual-distortion power self United States
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
