Metadata: Brand engagement without brand ownership: a case of non-brand owner community members
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- Brand engagement without brand ownership: a case of non-brand owner community members
- Journal:
- Journal of Product & Brand Management
- Volume:
- 28
- Issue:
- 2
- Pages:
- 216–230
- Language:
- English
- Subject:
- brand attachment
- brand community
- brand engagement
- brand psychological ownership
- brand purchase intention
- value congruity
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
