It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice
- Journal:
- Journal of the Academy of Marketing Science
- Year of publication:
- 2013
- Volume:
- 41
- Issue:
- 2
- Pages:
- 171–184
- Language:
- English
- Subject:
- green product adoption negative attribute correlation rebound effect sustainability value-action gap
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
