It just feels good: customers’ affective response to touch and its influence on persuasion
Article
- Document type:
- Article
- Collection:
- POP - Possession, Ownership, Property
- Title:
- It just feels good: customers’ affective response to touch and its influence on persuasion
- Journal:
- Journal of Marketing
- Year of publication:
- 2006
- Volume:
- 70
- Issue:
- 4
- Pages:
- 56–69
- Language:
- English
- Subject:
- attitude behavior persuasion touch
- Topic:
- K - Consumer research and marketing
- Access:
- Access to documents restricted [POP]
